Money talk doesn’t have to be awkward. In this lively, practical session with pricing and marketing expert Ilise Benun of Marketing Mentor,  we’ll trade horror stories, share strategies, and maybe even learn to enjoy the money conversation. You’ll get tips, peer wisdom, and thoughtful connections.

What to expect:

• Expert insights – Ilise shares two bite-sized tips: one on value-based vs hourly pricing and another on navigating the numbers moment.

• Peer exchange – Breakout rooms give you a chance to compare notes on rates and budget talks—without judgment.

• Community connection – Meet fellow independent museum professionals who are figuring this out right alongside you.

• Bonus Breakout! – Have an extra 15 minutes after the hour and want to process what you’ve learned? This bonus breakout will help you decide whether it’s time to change how you work.

Bring your curiosity (and maybe your calculator). You’ll leave with fresh strategies, a few new friends, and hopefully less dread the next time a client asks, “So… what’s this going to cost?”

Facilitated by Johanna Goldfeld, exhibitista. 

REGISTRATION LINK TO COME